Toyotas luxury division has earned reputation for refined and sophisticated luxury sedans and sports utility vehicles and this reputation will be lifted once again with its new vehicle, the Lexus IS F. It will belong to Lexus line of reliable but elegant family and commuter vehicles.
The Lexus IS F sports car will go on sale in spring causing shakeups with cars of the same platform from European premium brands like BMW, Porsche, Volvo (makes original Volvo catalytic converter), Audi, as well as the American Chevrolet Corvette.
Lexus doesnt have a halo vehicle, and in the luxury automotive world thats important, said Michael Robinet, an automotive analyst at consultancy CSM Worldwide.