The beverage industry produces enough soda for every American to consume 52-gallons each year. Although its a mind-boggling amount, the fact of the matter is their industry is stagnating. With soda sales flat, theyre turning to newer products. One of their most popular markets is the educational system. Marketed under the guise of being healthier than plain water, and an implication they are more efficient at meeting hydration needs, sports drinks have become a prominent fixture in many schools. But do they meet those claims, or are they just contributing to the obesity epidemic among U.S. children?
Research by the American College of Sports Medicine has shown that for exercise lasting less than one hour, water is the preferred method of meeting hydration needs. Their research suggests that the loss of electrolytes and carbohydrates from exercise meeting this requirement does not require the burst supplied by sports drinks that one typically gets from a modern sports drink. Their research also has shown that for activities lasting more than one hour, or occurring under intense heat, there are benefits to using sports drinks for hydration. The rapid and continuous loss of minerals under these conditions presents a risk to participants, and replenishing them rapidly improves hydration and athletic performance.
Interestingly enough, the American Academy of Pediatrics recommends the consumption of water, or a salt-containing flavored beverage to maintain hydration. Not only do they suggest such drinks, but the recommend children consume them regularly, regardless of whether they are thirsty.